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Creativity often comes from sudden intuitions, but To spark the right idea, you need a process structured. Brainstorming is one of the most effective tools for stimulating creative thinking, allowing you to explore new horizons and collectively find innovative solutions.
Both individually and in groups, thanks to this lateral thinking process can generate many ideas, that represent the goal of every brainstorming session, regardless of how bizarre they can seem. Indeed, precisely in the ability to bring out even extravagant solutions lies in the innovative character of this Approach: let's find out why.
It is an idea generation technique created at the end of the thirties by the American advertiser Alex F. Osborn, founder of the BBDO agency, to help his team overcome difficulties in identifying original and effective ideas.
His intuition was to separate the phase of production of ideas, during which no judgement or censorship is No idea, from that of analysis of the proposals. If well implemented, the Brainstorming stimulates creativity effectively, contributing in a way that decisive in solving complex problems, outlining new solutions and creating an environment where creativity can flow freely.
Osborn identifies four fundamental rules:
1. Avoid every judgment. Disapproval of the ideas that arose during the session it can inhibit freewheeling reasoning.
2. Favor the quantity. Chances are they won't just come out good solutions, so the higher the number of alternatives, the greater the possibility of identifying some valid ones.
3. Don't restrain themselves. Give free rein to the mental connections that you make come to create.
4. Search possible combinations. It is useful to contribute not only proposing new solutions, but also improvements on the ideas of others participants or combinations of two or more ideas.
Brainstorming is a powerful ally of creativity, as it allows you to overcome mental blocks. In a collaborative environment, where participants feel free to propose any idea, the perfect conditions are created to find innovative solutions. What Osborn theorized, at this stage, the quantity of solutions is more important of their quality, which will be the subject of analysis in a second moment.
Another key element is the diversity of opinions. When people with backgrounds, skills and points of view As people collaborate, interaction can lead to unexpected insights. The creativity often arises from the comparison of contrasting ideas, which together they can give life to completely new solutions.
During brainstorming, the brain activates a complex network of neuronal connections that stimulates creative thinking.
The key areas involved are the cortex responsible for critical thinking and the resolution of problems, and the default mode network (DMN), which comes into play during moments of reflection and imagination. Brainstorming allows to the DMN to generate seemingly random ideas, while the cortex prefrontal evaluates them, helping to select the most promising solutions.
This process exploits neuroplasticity, i.e. the ability of the brain to create new synaptic connections, improving cognitive flexibility. The freedom to express ideas without lowers inhibition, encouraging the brain to explore pathways of unconventional thinking and, therefore, to encourage innovation.
A brainstorming session can be mentally very demanding and requires high levels of attention to be effective: It is essential to keep mental energy high. Thanks to super foods of the Brain Fuel Formula, a functional drink like S-Nap Shot It can be the ideal solution.
If you're looking to spark your creativity, try S-Nap Shot in your next brainstorming session, you'll find out how the The right concentration can make a real difference in the creative process.